In efforts to combat climate change, I proposed Patagonia-branded recycling stations linked to a rewards app, where users earn credits toward Patagonia products by recycling. Additionally, a microsite to further educate users about the system, its impact, and the community it fosters.

This initiative creates a circular ecosystem: recycled materials collected through the program contribute to Patagonia’s products, which are already made with sustainability in mind. By integrating recycling, rewards, and education, this project reinforces Patagonia’s commitment to environmental stewardship while empowering individuals to take meaningful action.