Creating La Doña was one of my most fulfilling branding projects, inspired by my Latin American heritage. The brand embodies the strength and warmth of a "Doña," a Latin grandmother who balances nurturing love with firm discipline—like a playful tap of a wooden spoon before indulgence.

The chocolates reflect this balance through a journey of spice levels: the mild Un Poco Spicy, the flavorful Mild Mild Picante, and the intense Very Very Caliente. Through thoughtful design and storytelling, La Doña celebrates culture, flavor, and the bold personality of tradition.