Melo
Designing the Brand
Mission
MELO is designed around the concept of recapturing the carefree, joyous essence of childhood through high-quality, adult-worthy towels. The brand focuses on merging a childlike sense of fun and simplicity with adult demands for quality and style. This approach addresses a gap in the market for premium, functional, and aesthetically pleasing post-shower products that celebrate one's inner child while satisfying adult tastes.
Concept
Our journey is clear: shatter the myth that growing up strips away the zest of life. MELO towels are crafted to enliven your daily routines, merging exceptional quality with a playful twist.
"Welcome to adult•hood" —our philosophy. An invitation to celebrate the sophisticated side of spontaneity. Connecting you through vibrant engagements and partnerships that emphasize a life well-lived and well-laughed.
Boutique Hotel - Partnerships
MELO is set to infuse boutique hospitality experiences with its unique brand of bathware luxury, starting with a pilot partnership with Arrive Austin in Austin, Texas. These collaborations involve curating exclusive towel collections that embody the local flavor and sophisticated vibe of each property. Guests will experience MELO’s delightful blend of comfort and style, seamlessly integrated into their stay. This strategic placement not only enhances the guest experience but also positions MELO towels as must-have home essentials, prompting guests to think of MELO when they seek to replicate their luxurious hotel experience at home.
Creative Direction: Anabel Gonzalez, Anannyaa Shetty
Art Direction: Anabel Gonzalez, Anannyaa Shetty
Patterns: Anannyaa Shetty
Logo: Anabel Gonzalez
Graphics: Anabel Gonzalez, Anannyaa Shetty, Eliza Brunell
Images: Eliza Brunell
Experiential: Eliza Brunell